Discernment of Consumers toward e-shopping: An Indian Perspective Study
نویسندگان
چکیده
منابع مشابه
Perception towards Online Shopping: an Empirical Study of Indian Consumers
Consumers are playing an important role in online shopping. The increasing use of Internet by the younger generation in India provides an emerging prospect for online retailers. If online retailers know the factors affecting Indian consumers’ buying behaviour, and the associations between these factors and type of online buyers, then they can further develop their marketing strategies to conver...
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Social media play increasingly important roles as a marketing platform. In today’s world, more and more retailers’ use social media to target teenagers and young adults as a result importance of bringing social networking sites (SNSs) as a part of daily life transactions cannot be underplayed. In the present paper the emphasis is upon the analyses of the social media mindset of consumers in Ind...
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Lack of consumer trust is a critical obstacle to the success of online retailing. Knowledge is one important factor influencing the level of trust. However, there is no consensus on the relationship between knowledge and trust. Some studies argued a negative relationship between knowledge and trust while the others argued positive. This study discussed the relationship among knowledge, trust in...
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ژورنال
عنوان ژورنال: IRA-International Journal of Management & Social Sciences (ISSN 2455-2267)
سال: 2016
ISSN: 2455-2267
DOI: 10.21013/jmss.v3.n3.p20